Selene, by the side of the specialized retailer.

SELENE, BY THE SIDE OF THE SPECIALIZED RETAILER

On March 9, we held a brafitting course in Barcelona, reaffirming our commitment to training and supporting stories and our customers.

We were joined by brafitting experts Consoli Señas and Alba Prada, who shared their knowledge and experience with the attendees. The main objective of the event was to provide specialized training to help retailers improve their customer service. Particular attention was given to larger cup sizes, a segment that often requires more personalized advice.

During the event, the importance of knowing the correct size and the right type of bra for each woman was emphasized. Consoli and Alba explained how proper brafitting can make a significant difference in customers’ comfort and confidence. They also highlighted that professional advice benefits not only consumers but also businesses themselves. Offering a brafitting service helps build trust and increases customer loyalty, resulting in a closer relationship between the store and the consumer.

WE EXPAND CUP SIZES

During the event, an important product update was also announced: starting this week, we are expanding the cup sizes of some of our bras. The LOREA, ELVIRA, MARILUZ, and VIOLETA models will now also be available in cup G, responding to the demand from many of our customers.

THE IMPORTANCE OF BRAFITTING AS A SALES TOOL

In-store brafitting is a key tool for offering truly personalized advice. Many women wear the wrong size without realizing it, so having trained professionals can make a big difference in their comfort and well-being.

Additionally, a positive shopping experience builds trust and encourages customers to return to the store. For retailers, this translates into greater customer loyalty and added value compared to online sales. Therefore, brafitting becomes a distinctive service that enhances both the customer experience and business growth.